Edwin Tsang - the man who saved Vancouver Aquarium with an astonishing virtual festival
Edwin Tsang has done more at 22 than most music industry veterans twice his age. The Canadian whizz kid began racking up achievements from the age of 14, building an online service for video game League of Legends that grossed over $45k in just three months. By 16 he was immersed in the breakneck world of start-ups and corporate enterprises, working for the likes of Apps, SaaS, Robo-Advisors and Payments; at 18 he became part of an incubator for top young entrepreneurs in Canada, mentored by unicorn CEOs. At 21, after dropping out of business school twice, writing for leading dance music outlet Earmilk, interning for label Monstercat and shooting artists including The Chainsmokers, Alan Walker and Gareth Emery, Tsang finally consolidated his passion and his professional drive in one place, launching artist management agency Game Theory Management.
Working with both established and up and coming artists including Vanic, Tokyo Machine, Culture Code and more, in Game Theory Management Tsang’s natural gift for high level networking, insane work ethic and unbridled zeal for all things dance music come together in one perfect storm of productivity and influence. Working across continents, securing major and indie label deals, pushing his artists wherever and whenever he can, Tsang has quickly made a name for himself as a genuine mover and shaker.
Not even a global pandemic has been able to slow Tsang down. Working with his artist Vanic, Tsang put together the ‘Ocean Meets Music’ online festival to raise funds for the Vancouver Aquarium. Broadcasting across the Trap Nation YouTube channel with highlight performances from the likes of ZEDD, Weird Genius, Ghastly and Kill The Noise, and in partnership with BandsInTown and HyperX, the event raised over $12,000, had a peak viewing figure of over 11,600 music fans from around the world and saw the hashtag #oceanmeetsmusic trending over 10,000 times.
The event also established a working relationship between Tsang and gaming company HyperX, unifying his second love of video games with his love for music. With news of a major partnership with HyperX and Game Theory Management forthcoming, and more projects for Tsang’s growing stable of artists and music brands, for this rising star of the industry and all those associated with him, the future looks both bright and incredibly exciting.
You can keep up to date with all his activities on his Instagram: https://www.instagram.com/edwinsbook/